Searching for a Tool to rule them all
ZeyOS was born in 2009 when Ben and Peter were trying to get an integrated tool for their business. It seemed the Internet had given up on the quest to "create the tool to rule them all": The "big guys" just never really cared about small and mid-sized companies - or never really understood small business owners in the first place - while small software creators were only focusing on tiny niche products, probably still in shock after the first Internet-bubble burst and too anxious to build a complex eco-system for business applications.
Even now, in 2018, the market has not really changed. Big software vendors try to downscale things that were never intended for SMB and software startups still aim for small game and reinvent the "todo list" for the thousandth time.